Introduction

We resist change but if there has to be change, we feel we should try to control it. One of the means we use to try to control change is information. Since many things are changing, we try to have as much information as we can so that we can try to control all this change.

You want to control the changes that are happening in your market? You can do searches on the Internet and you'll quickly be overloaded although it is all useful information. While it is possible you may find information that will allow you to influence the changes, it is unlikely. You may understand the changes better and that may give some satisfaction but in terms of results, it's meager.

What you really need is information that will change the way you do things to make yourself more effective. Try this:

• Set yourself an ambitious goal for tomorrow.
• Ask yourself what changes you would have to make in the way you do things to achieve that goal.
• Ask what information you need to make these changes.
• Try to get this information - it is information you need and can put to use.

The general information you get from the Internet is information describing things you probably can't influence. More valuable is the information describing what you can change about your situation. What you really need is information about change and how to deal with it, not by stopping or controlling it but by changing yourself to take advantage of it.

FIRST PUBLISHED AT SUITE101.COM